That's our biodegradable natural filter.

For the sake of the environment, we are revolutionizing the filter. This now consists of pure cellulose, which is 100% biodegradable.

The uncompromising use of local, natural raw materials has long made Heimat products the smoking products with the smallest ecological footprint in the world. The manufacture on Lake Constance is now going one step further: the acetate filters, which are rightly regarded as environmental polluters, are being replaced by biodegradable natural filters.

All cigarette manufacturers enrich their filters with chemicals, making them extremely resistant. Millions of discarded acetate filters pollute the environment worldwide because the plastic they contain decomposes very slowly. It takes 10 to 15 years for a conventional filter to degrade naturally.

Heimat is now taking an important step for the environment by using natural cellulose filters that do not require any plastic at all. Cellulose is the main component of plant cell walls and is used, among other things, in the production of paper and natural fibers for clothing.

The natural filters with the name "Genia" were developed by the German company McAirlaid's. The Genia filter material consists of an innovative airlaid (non-woven fabric). The Genia filters are made of 100% pure cellulose and contain no adhesives or binding resins. This makes them fully compostable and they only take a few weeks to degrade.

Heimat supported McAirlaid's in the test phase and is now the first industrial cigarette manufacturer to use all-natural cellulose filters - for the sake of the environment.