A look into the future: Heimat under new management

The Heimat brand, known for its innovative and sustainable tobacco and hemp products, is facing a significant milestone: Roger Koch, founder and visionary behind the "Heimat" brand, has decided to hand over the operational management of the company.

This change is the result of a long-term and carefully planned process aimed at optimally positioning "Heimat" for future challenges and new growth opportunities at home and abroad. Under the leadership of Roger Koch, "Heimat" has enjoyed increasing popularity with its claim to be a local, ecological niche in the international tobacco and hemp market and has gained more and more consumers and partners.

"The decision to hand over operational responsibility was not easy for me, but it is the right time to take this step. I am proud of what we have achieved with 'Heimat' and am delighted to be handing the brand over to a strong and experienced successor whom I personally hold in high regard. In future, my focus will be on supporting 'Heimat' in an advisory role," explains Roger Koch.

Christian Hälg, a long-standing employee at "Heimat" and previously responsible for marketing and business development, is an experienced and competent successor who has prepared himself intensively for this task. He will not only bring a breath of fresh air to the operational activities, but will also lead "Heimat" into a new era of independence and stronger international growth.

Christian Hälg explains: "I am delighted to be taking on responsibility for 'Heimat'. This brand stands for everything that is important to me: quality, sustainability and innovative strength. With Heimat Manufaktur as a strong producer in the background, the brand is now more independent and stable than ever. Our aim is to make 'Heimat' even better known and establish it as the epitome of sustainable products."

A central component of this strategy is the planned expansion to Germany in 2026. With a view to the international market, "Heimat" aims to continue its success story and reach new target groups.

"Heimat" remains true to its roots: for partners, customers and the general public, the brand continues to stand for sustainability, innovation and quality. The brand's current strength is proof of the commitment and success of all those who have contributed to this journey.